Chapter 630
Chapter 630
Su Fei arrived at Anta's Shanghai headquarters.
As soon as he entered the door, there was a red carpet and two rows of receptionists singing the Manchester City team song "Blue Moon" in unison with a not-so-standard accent.
This gave Su Fei a feeling that the female receptionists would come to say hello to Mr. Su in the next second.
Li Ao smiled and said.
"How is it? Mr. Su, do you feel our enthusiasm?"
"Haha, yes! Very much! Where did you find these employees? They sing really well!"
"Haha, Mr. Su. To be honest, these are all top students from the English Department of the School of Foreign Languages of Shanghai University who we specially hired at a high price!"
As soon as these words came out.
Su Fei felt a little guilty.
I was just thinking about which club's employees had such a high level of education. Is it one of those high-end clubs that specially receive foreigners?
This wave.
I was thinking a little "vulgar"...
Su Fei brought Raiola and came to an office under the leadership of Li Ao.
The decoration of this office
Apparently, in order to welcome Su Fei's arrival, the place was specially decorated. The whole wall was Manchester City blue, and there were many posters of Su Fei. In the corner, there was also a replica of the World Cup.
Su Fei had to sigh.
Care.
Anta was really attentive.
At least psychologically, it made me feel very comfortable and familiar.
However, Anta gave Su Fei more surprises.
Not long after Su Fei sat down, Anson, the director of Anta's design department, came in with a handheld sneaker display box.
In the display box.
was a pair of football shoes, blue and pink for the left and right feet, with the Anta logo on them.
Without waiting for Su Fei to ask, Anson took the initiative to open the sneaker box and introduce it to Su Fei.
"Mr. Su, this is a display version of a pair of personal football shoes designed for you. The blue color represents Manchester City's home blue, and the pink color represents Manchester City's retro pink. You can pick it up and take a look. This pair of football shoes uses the most advanced football shoe design in the world."
"In terms of material, we also use the most suitable football shoe material in the world. It has strong grip and is light without losing strength. Even compared with those star signature shoes produced by Adidas and Nike, it is not inferior."
"And here, you can take a look at our small design. The number 9 representing you and your personal signature abbreviation SFly are artistically designed together. Printed on the heel, it is very handsome. You can tell at a glance that this is a football shoe that is exclusive to you."
9SFLy.
After seeing this wonderful design logo on the shoes, Su Fei found it difficult to remain calm.
Bang bang bang!
Which player can refuse a pair of such unique and exclusive shoes?
Handsome!
The overall appearance of the sneakers is very handsome. Even from the perspective of Su Fei's reborn aesthetics, it is not tacky at all, let alone in 2007.
Li Ao, who was standing next to him, saw Su Fei's expression and continued to talk after Anson.
"If you are satisfied with this design, Mr. Su. We at Anta plan to rush out five pairs for you before your Premier League opening game this season, so that you can wear your own signature sneakers to debut in the new season."
"Then our plan is to sell them globally on September 9. The tentative name of this pair of sneakers is SuOne."
"If you have any questions about any design details or the naming of the sneakers, just speak up!"
Satisfied.
Su Fei was very satisfied.
Originally, I thought I came here to sign a contract in the office, and then shoot a simple endorsement promotional video or TV commercial in the afternoon.
Who would have thought.
Anta's sincerity and preparations were so thorough that they had already designed their own exclusive personal signature sneakers before the contract was signed.
The key is.
It just hits my heart.
No wonder it was not only Li Ao, the head of Anta Greater China, who came to receive me today, but also a director of the design department.
It turned out that they were all prepared for this introduction process.
Since I am satisfied.
Su Fei didn't want to waste time, and directly entered the sneaker contract negotiation and signing stage with Anta.
In fact, there is nothing to discuss about this contract.
It's just a matter of signing.
Because it was negotiated before coming.
Just like Raiola said, 36 million US dollars for 3 years.
On average.
12 million US dollars a year.
This price is of course high in the entire sports endorsement circle, but if compared with other top sports stars.It is indeed a little less.
For example.
In 2003, LeBron James, the chosen son, had signed a 7-year contract worth 87 million US dollars with Nike before he entered the NBA.
In other words.
With Su Fei's current popularity and status in the football world, the annual endorsement fee of this contract signed with Anta is even less than that of James in 2003...
But on the way here.
Su Fei also explained to Raiola why he chose Anta, so Raiola did not continue to dwell on the amount of the contract.
After carefully reviewing it and confirming that it was correct.
The contract was handed to Su Fei, and Su Fei also signed his name solemnly.
Pa Pa Pa! ! !
Li Ao breathed a sigh of relief and slapped his palms until they were swollen. To be honest, it was very stressful to meet Su Fei today.
The entire board of directors attaches great importance to this cooperation.
Everyone knows it very well.
With Anta's current strength, it was able to sign Su Fei among a group of competitors such as Adidas and Nike.
It was like a pie in the sky.
But it also meant that Anta was completely the passive party in this cooperation.
As long as Su Fei was a little dissatisfied, changed his mind and chose to refuse, Anta would miss this opportunity to change the fate of the brand.
Fortunately.
Everything that he prepared carefully, from the welcoming at the door to the signing environment to the personal exclusive sneakers, seemed to make Su Fei very satisfied.
"Mr. Su! I'm so excited! We at Anta are very, very honored to be able to officially sign a contract with you!"
"Haha, let's cheer together. So what's the arrangement for the rest of the day?"
"Ahem, Mr. Su. It's up to you! We can do it here. I don't know how many days you will stay in Shanghai, we may need you to cooperate in shooting a TV commercial. If you feel tired now, I will arrange a place for you to relax?"
Everything is easy to say after the contract is settled.
Business business.
If the business is settled, it is natural to show some appreciation.
When Li Ao said this to Su Fei, he was already thinking about which high-end leisure club to go to later.
But he didn't expect Su Fei to refuse so decisively.
"Why don't we start shooting the TV commercial this afternoon? It'd be best if we can finish it before the end of tomorrow. I'm going back to Manchester."
"Okay, okay. Then I'll notify the director now. You see, it's almost time for dinner, and I've specially arranged a welcoming banquet for you at Dexing Restaurant, the most famous local cuisine restaurant in our Magic City..."
"Then let's go. I'm a little hungry."
Su Fei smiled. After all, foreigners are not as good as Chinese people in terms of human relations.
Li Ao arranged this set of procedures.
It's hard to find any fault with it.
Just right.
I haven't eaten the local cuisine of Magic City yet.
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