Courtyard House: My Wife is Xu Huizhen

Page 908

We await his triumphant stride towards an even more glorious tomorrow.

However, the market situation is like the weather in June, ever-changing and difficult to predict accurately.

In the Tuen Mun area, the company is going all out to carry out sales work.

After months of hard work, all 800 houses were successfully sold.

We thought we could capitalize on our success and continue to expand into new markets.

Unexpectedly, after conducting a thorough investigation in the local area, the company's professional market research team discovered a harsh reality.

Market demand is nearing saturation, and there are no longer enough customers with purchasing power in the local area to absorb the subsequent real estate projects they launch.

This means they have successfully brought all customers in Tuen Mun and Yuen Long districts who have the ability to buy a house and have a real need to buy a house into their fold.

Tuen Mun District has always been densely populated, and its streets and alleys are always bustling with people, making it a lively and lively place.

However, the remaining people have no plans to move to new homes at this stage.

Some of them are extremely satisfied with their current living environment.

Having long been accustomed to the familiar neighborhood atmosphere and with all the daily necessities readily available, I am unwilling to easily disrupt this peaceful environment.

Another group of people are limited by their economic conditions.

Even if people yearn to improve their living conditions, they can only look on with envy at the persistently high housing prices, feeling that their desires are willing but their means are insufficient.

In recent years, with the rise of emerging regions in the surrounding area and the rapid changes in market demand, the area has experienced significant growth.

The company's real estate projects in this region have gradually run into difficulties, and its market share has continued to shrink.

It's like sowing seeds on a dry, cracked, lifeless piece of land.

No matter how much effort you put in, it's difficult to reap abundant rewards.

The atmosphere in the meeting room was tense during a crucial high-level meeting.

Manager Ma Dezhong looked serious. He stood up straight, placed his hands on the table, and leaned forward slightly.

I solemnly asked the boss: "Boss, the Tuen Mun and Yuen Long markets are now saturated."

Various real estate projects are springing up one after another, and the competition is so fierce that it has reached a fever pitch.

Should we continue building houses in this area?

His question was not a spur-of-the-moment decision, but rather the result of several days of research, in-depth analysis of the company's business development, and careful consideration.

At this moment, his brows were furrowed into a deep frown, and his eyes revealed a deep worry.

After all, the company's future development is like a domino effect; the slightest misstep could trigger a chain reaction.

It concerns the vital interests of every employee; a change in one aspect can have far-reaching consequences.

However, upon hearing this, He Yuzhu did not answer directly, but instead asked a counter-question without hesitation: "Who would you sell it to?"

This question was like a resounding wake-up call, leaving Manager Ma Dezhong stunned and speechless, unsure how to respond.

He opened his mouth slightly, but his throat felt as if it were being tightly choked by an invisible hand, so dry that he couldn't utter a sound.

His eyes were filled with struggle and confusion, and his lips opened and closed several times, but he still didn't know how to answer.

Because deep down, he also had to admit that, under the current market conditions...

Continuing to devote oneself to the construction of houses may not be a wise move.

The market is now saturated, as evidenced by the numerous new housing developments lining the streets and alleys.

If we blindly invest massive amounts of money, allocate a large number of manpower, and consume a lot of material resources to carry out construction, it will be disastrous.

This is tantamount to throwing resources into a bottomless pit, which will only result in a serious waste of resources.

This will place an unbearable burden on the company, exacerbating its already difficult market situation.

Then, He Yuzhu cleared his throat and further explained: "After my careful observation and in-depth analysis over this period of time..."

In the last three to five years, the demand for housing in the Tuen Mun and Yuen Long areas has reached saturation.

Take Tuen Mun as an example; the sales cycle for new properties has been significantly extended after they are launched.

Many properties have remained unsold on the market for months.

The situation in Yuen Long is similar, with the number of listings in the secondary housing market continuing to increase, while prices have tended to stabilize or even decline slightly.

This all indicates that local housing demand has been fully met.

Therefore, we must find a new path and promote the company's development from two directions.

He straightened his back, slightly raised his chin, and surveyed the people in the conference room with a firm gaze.

His voice was calm and firm, as if he had already planned a clear and feasible path for the company's future.

This reassured everyone present.

One option is to purchase land elsewhere and then develop real estate projects.

For example, we can turn our attention to emerging urban sub-centers or surrounding towns with rapid economic development.

The infrastructure there is gradually improving, and industries are emerging.

However, this market has not yet been fully explored by major developers, and the demand for housing is extremely strong.

If we can plan ahead, we can create high-quality housing that meets the needs of local residents.

It will surely attract a large number of potential customers and open up a brand new market.

Perhaps on the far side of the city, there lies a piece of land yet to be seen by the public.

This land is adjacent to the city's main road, and a subway line is planned to have a station here, making its transportation convenience self-evident.

The surrounding schools, hospitals, shopping malls and other supporting facilities are being constructed and improved in an orderly manner.

Like a flower bud about to bloom, it is about to display its splendid vitality.

It is like a piece of unpolished jade, exuding a primitive and simple charm.

It awaits insightful individuals to discover and refine it, giving it new value and vibrant vitality.

To create an ideal home that people yearn for.

Another highly promising direction focuses on expanding existing housing demand.

Real estate companies can actively cooperate with financial institutions to launch highly attractive preferential policies.

For example, reducing the down payment ratio from the usual 30% to 20% greatly alleviates the financial pressure on homebuyers in the early stages.

In conjunction with relevant government departments, subsidies ranging from several hundred yuan per square meter will be provided to first-time homebuyers.

Chapter 666: Developing Hexi

Real money is given to consumers.

At the same time, we negotiated with the bank to extend the loan term from the original 30 years to 40 years and reduce the monthly repayment amount.

In order to improve the quality of the house, we choose high-quality building materials from internationally renowned brands.

Ensure the solidity and durability of the house.

Invite a team of senior designers to conduct in-depth research on market demand and optimize house layout design.

Create a high-quality apartment with north-south ventilation and high space utilization.

A professional property management company was brought in to provide 24-hour attentive service to the community.

From daily cleaning, security patrols to facility maintenance, the property service level of the community is improved in all aspects.

Through these multi-dimensional measures, the purchasing desire of potential customers can be effectively stimulated.

Let those customers who were originally hesitant about buying a house make up their minds to purchase the property.

Promote the healthy development of the real estate market.

At this time, expand your horizons to other areas of Hong Kong.

Whether it is the vibrant Kwun Tong, the bustling Mong Kok, or the important transportation hub Kowloon.

Both are in the stage of large-scale construction investment.

When you step into Kwun Tong, you can see large construction equipment busy at work.

The sounds of metal colliding and machines roaring echoed.

The old factories and buildings collapsed with loud noises under the orderly work of the demolition team.

The dust that was raised in the sky seemed to tell the story of the new life that was about to come to this land.

In Mong Kok, large tracts of open space have been created around the originally crowded streets after the demolition of old buildings.

Construction workers wearing safety helmets moved around, directing the operations of various equipment.

In Kowloon, after the old buildings in the riverside area were demolished, the huge force of the pile drivers hit the ground again and again.

Lay a solid foundation for the new building's foundation.

On top of these ruins, new residential buildings are springing up rapidly like mushrooms after rain.

The construction workers raced against time, ensuring that every step, from erecting scaffolding to pouring cement, was closely connected.